"Whale Wars" Season Three To Hit Your Living Room Summer 2010
Surprising no one (but likely infuriating a few Japanese officials), Whale Wars has been renewed for a third season on Discovery’s Animal Planet network. This year’s sophomore season successfully built upon solid year one numbers to create what is now Animal Planet’s second-best performing series in network history.
“It’s been terrific to see the success of this groundbreaking series, and its growth creatively and with audiences from the first to the second season. I’m proud to be able to announce the third,” said Marjorie Kaplan, president and general manager of Animal Planet. “Whale Wars has really helped to transform the brand of the network and has anchored our Friday night,” she added.
The season two finale, which aired last week, was the most-watched episode ever — with some 1.3 million households tuning in. These numbers pushed Animal Planet to third among all cable networks in the 9 PM hour among people aged 25-54 (excluding sports).
Sea Shepherd will be launching their next campaign, Operation Waltzing Matilda, at the end of the year with Animal Planet cameras rolling. Expect summer 2010 to once again bring Whale Wars into your living room.