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Heather Mills' New Be@One Green Fashion Line Debuts To Poor Reviews

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Heather Mills’ new fashion collection Be@One launched last week and we’ve been quietly absorbing reaction to the recycled clothing line. Needless to say, “laughably horrid” is not something you want to hear after your first catwalk. Unfortunately, we have to agree that nobody we know would ever flaunt this stuff — something that goes against Mills’ goal of “highly wearable” clothing for the the “assertive, fashionable and eco-conscious person”. Seriously, some of these outfits scream “Austin Powers couture” and less something I’d pick up for a night on the town.

But here’s the thing: the idea is noble. As Mills notes on her site, “over a million tones of clothing and textiles are thrown into the rubbish bins annually. Many of these items could be resold or remade into something new and exciting.” We completely agree — and think there’s an opportunity to take surplus charity clothing and create something fashionably unique from it. We’re just not sure Mills’ vision fits the bill. However, as Heather recently tweeted, perhaps we don’t get it. “Don’t be surprised if clothes critics slate recycled clothing,” she wrote. “It’s not in all of there interests, they may not get their designer freebies.”

Hmmm — if reviews like “Frankenstein-inspired” and “horrible, painful, awful, deplorable” are being thrown around, I’m not sure people are missing the freebies. Here’s to hoping any future second collection makes a better impression.

Photo credit: Daily Mail via Treehugger

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