by Michael dEstries
Categories: Fashion
Tags: .


Heather Mills’ new fashion collection Be@One launched last week and we’ve been quietly absorbing reaction to the recycled clothing line. Needless to say, “laughably horrid” is not something you want to hear after your first catwalk. Unfortunately, we have to agree that nobody we know would ever flaunt this stuff — something that goes against Mills’ goal of “highly wearable” clothing for the the “assertive, fashionable and eco-conscious person”. Seriously, some of these outfits scream “Austin Powers couture” and less something I’d pick up for a night on the town.

But here’s the thing: the idea is noble. As Mills notes on her site, “over a million tones of clothing and textiles are thrown into the rubbish bins annually. Many of these items could be resold or remade into something new and exciting.” We completely agree — and think there’s an opportunity to take surplus charity clothing and create something fashionably unique from it. We’re just not sure Mills’ vision fits the bill. However, as Heather recently tweeted, perhaps we don’t get it. “Don’t be surprised if clothes critics slate recycled clothing,” she wrote. “It’s not in all of there interests, they may not get their designer freebies.”

Hmmm — if reviews like “Frankenstein-inspired” and “horrible, painful, awful, deplorable” are being thrown around, I’m not sure people are missing the freebies. Here’s to hoping any future second collection makes a better impression.

Photo credit: Daily Mail via Treehugger

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • Allyson

    If the items are in a resale shop, the already being recycled.and buy up that inventory is to deprieve people who may not have Ms. Mills $$ the chance to purchase low-cost clothing. I doubt if her butchering perfectly innocent clothing is helping any landfills, the likely destina(ion of these hideous creations.
    Of course, her response to any criticism is that none of it has to do with her, it’s someone else’s fault. She even contradicts herself on the own tweets, saying pre-show she is busy fitting the celebrity models, then post-show, she claim was unable to do so.She is quite experienced at hyperbole. How anyone takes her serious is beyond me.

  • joanna

    I have to agree with Allyson. Clothing in a resale shop serves a very real need. Her efforts as a vegan, etc, are only to promote herself and not the causes. If she really wanted this clothing line to succeed and more importantly be taken seriously, she would have hired a designer with knowledge of how to make clothing people would actually wear. No she had to do it herself. It’s all about attention to herself and not the causes.

  • IceClass

    Just wear fur.
    It’s sustainable, renewable, looks and feels great and can last and be recycled easily for decades.

  • Christine


    I believe you left out a few adjectives from your ode to fur.

    A more accurate description would read: “hideously cruel, product of unthinkable suffering (including electrocution and neck breaking,although most animals are skinned alive).”

    As to your point about fur being green…well that’s just total nonesense. See,

    Even if it were green, which it is not, the cruelty inherently involved in the production of fur could NEVER be justified by its alleged environmental benefits.

  • Phoenix225

    Welcome to the mastery of Heather Mills… What is helpful or eco-friendly about buying up entire lots of recycleable clothing items that are decent and priced well for the less fortunate who need them? In their original form, they are sellable via this means — they are sellable, or they wouldn’t be being offered in the first place in these establishments… She is using extablishments that are ALREADY DOING what she’s claiming to be doing — recycling decent clothing, but at very decent prices, so that these garments do NOT end up in a landfill when there are people who need and want them…

    So, Heather, then, takes these bargain garments (that are desperately needed by those w. limited $$), cuts and slices them up to shreads — patches them on to each other in hideous fashion, and charges lots of money for them… Huh? Isn’t she single-handedly UNDOING the principle she is claiming to support? Not only this, but, what are they doing with all the garment scraps they are creating (that weren’t there before)? Hmmmmm — I’m guessing a landfill — a landfill where, now, both her scraps AND these hideous garments will all end up when, if left in their original forms at their original locations, likely would have been purchased and worn, thereby, furthering this needed service? Such a brilliant mind! And, people fall for this crap from her! LOL

  • Phoenix225

    Forgot to mention — the only angle that would make what Mills is doing unique and/or truly eco-friendly would be if she went to the landfills, themselves, and salvaged garments already there… There is nothing either noble or socially helpful in what she is doing here… But, of course, go to her website and listen to her herald her ridiculous ploys as the incredible successes none of them are… No matter what the critics say, on her website, EVERYTHING she does is a glowing success… Ummmmm, not true even a little…

  • Anne

    I’m not impressed in the least. I really dislike it when people use the GREEN label to promote themselves.

    To be fair, Heather has done other noble things for amputees, so she deserves to be admired for that.

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  • Jane

    It’s always about Heather. The sun rises and sets on her, and she’s not above trying to destroy people who get in her way.

  • Veronika

    IceClass, I agree with you 100%.

  • Rene

    I have never been a big fan of Heather Mills, but I actually did not think the Green Fashion Line was all that bad. I have seen a lot worse from these so called designers. Just the other day on E I seen this one sleeve dress made by Brian Lichtenberg that looked down right sick. I have no idea how some girls think they can pull this stuff off.

  • Zoe

    I love Mills and I think it is noble that an attempt was made at recycling materials that would like have been trashed anyway. Bravo!