British chef Jamie Oliver has been committed to better food for kids and has supported eating local and now he’s reducing his carbon footprint. At least in the best way an international travel and cooking show can – by donating to environmental schemes in Asia to “offset” the CO2 emissions.

According to Broadcast, Jamie Oliver Limited collaborated with ClimateCare, to select projects that included solar power installations in India, using wind power in China and providing energy-efficient stoves in Cambodia. The article also notes that it “is believed to be the world’s first carbon-neutral TV travel series.”

“My company is serious about helping to prevent the dangers of climate change and we recognise that, with everything we do, but especially with TV programmes like this one, we create a carbon footprint,” said Mr Oliver, who has also worked with the Green Party and environmental experts Best Foot Forward.

My jury’s still out on offsets and subsequent carbon-neutral claims. It’s great that these issues are getting attention but I know there’s a lot that can be done to cut down on the initial waste created rather than playing catch up ex post facto.

Jamie’s American Road Trip is debuting on Britain’s Channel 4 tonight.