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Rejected 9/11 WWF Ad Is Shockingly Disturbing, Beyond Tasteless

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Before we talk more about what you’re seeing above, understand one thing: The World Wildlife Fund did not commission this ad. (Update: This is now unclear.) It was brought to them by a South African South American firm called DDB that was attempting to land an account with the animal non-profit. The picture, which shows many planes about to strike the heart of Manhattan carries the tagline: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

According to the National Enquirer, after the ad was outed by the site AdFreak.com, WWF immediately issued a quick denial of purpose. Calling the ad “offensive and tasteless” The World Wildlife Fund claimed it didn’t authorize the ad. “SUMMARILY REJECTED” was what WWF told the creative team behind the print terror concept. For their part, the ad agency DDB says the people who submitted this piece of garbage are no longer with the firm.

Unfortunately, a video version of the ad was recently released — and it’s even more shocking than the above. See it after the fold below.

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