Heather Mills is on a roll!
The occasionally controversial vegan business-queen is lending her fame to Viva – a nonprofit organization that aims to help people reduce the amount of meat they eat and encourage them to become vegetarian or vegan.
Mills will help promote Fruity Fundays, a new campaign designed to help people consume less meat. She says:
“Fruity Fundays is a great idea. People talk about going vegetarian once a week, or at least three times a week, and anyone can do that.”
Besides promoting vegetarianism, the group carries out undercover investigations to expose the abuse of factory farmed animals and produces information on how to go vegetarian and vegan including recipes and shopping guides.
We’re excited to hear about this new campaign and, as always, pleased to hear that Heather is involved. Keep up the great work, ya’ll!