Pamela Anderson’s New Green Fashion Line To Debut In New Zealand

Activist also working on a new vegan shoe collection.

September 14th 2009

amuse

Originally slated to hit the catwalk during New York’s Fashion Week, Pamela Anderson’s upcoming new collection of animal and eco-friendly clothing is now set to debut during New Zealand Fashion Week (Sept. 25). Pam has been working with flamboyant designer Richie Rich on the line and we’re wondering if a.) the collection wasn’t ready for NY Fashion Week or b.) if they just couldn’t find a venue to show it. According to Rich, New Zealand was selected based on its green image and fashion week reputation — though honestly, I think deep down inside these two would have preferred New York.

“Pamela is such an advocate for Peta [People for the Ethical Treatment of Animals]. I love animals. We wanted to produce a range using as many globally friendly fabrics as we could, in the spirit of being good to the world,” Rich told Stuff.co.nz. “That is part of the reason we want to kick it off in New Zealand, which is so lush and green. It goes with the vibe we are feeling. At the same time the Kiwi scene is fun and the line is fun.”

Though earlier reports had the line being called “MUSE”, the official name being settled on appears to be “A*MUSE”. The range will reflect her stance on animal rights, and the pair plan to produce a vegan shoe line. “Working with Pamela, she’ll say ‘make it sexy, clingy and punky’ – it’s definitely ready for a night out,” Rich said. “It is very sexy with a dash of a smile, but also very wearable. Everything from leggings and T-shirts to sexy dresses.”

Look for us to A*Muse you with pics of Pam’s new collection soon!

Source: Stuff.co.nz

6 Responses to “Pamela Anderson’s New Green Fashion Line To Debut In New Zealand”

  1. I love Pam for her work with animals, but I find her taste to be a little..ehh.. trashy. However I do fancy Heatherette so perhaps Richie Rich will be a decent influence. I hope her line will pleasantly surprise me, but either way -Kudos to her for creating an animal-friendly line!

  2. I read somewhere that her line is “Andy Warhol inspired”. I hope that ends up being a good thing.

  3. Pamela is such an awesome advocate for animals! I wish her and Richie Rich the very best for their compassionate clothing line!

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