by Michael dEstries
Categories: Causes
Tags: .

surfrider

In recognition for their support in helping the Surfrider Foundation advance its mission to protect and preserve the world’s oceans, waves and beaches, rock groups Pearl Jam and Incubus will receive the prestigious “Keeper of the Coast Award” at the Foundation’s 25th Anniversary Gala on October 9th. Also being honored is former Baywatch alum David Chokachi. The award is presented only once every five years.

“We could not have chosen a more deserving group of honorees for our Keeper of the Coast awards,” said Surfrider’s Matt McClain. “Over the years, David, Incubus and Pearl Jam have continued to help the Surfrider Foundation advance its mission and raise coastal awareness amongst friends, family and the public, and for that we extremely grateful.”

Interested in attending the event? Check out the Surfrider 25th Anniversary page here for more information.

To see how each of the honorees has contributed to making Surfrider the influential organization it is today,

With a career spanning over 15 years, and a resume including “Baywatch,” “Whitchblade,” and “Beyond the Break,” David Chokachi is one of the most recognizable actors working today. An avid surfer and stand up paddleboarder, David’s longstanding passion for the ocean led him to connect with the Surfrider Foundation in 2005. Since then, David has become one of the organization’s key spokespeople, appearing in front of news cameras for International Surfing Day and promoting the Foundation throughout his 2009 appearance on VH1’s “Confessions of A Teen Idol.” In addition, David has participated in both the Surfrider Foundation’s Celebrity Surf Jam and the Celebrity Expression Session to raise funds for the organization.

Multi-platinum recording artist Incubus’ career and involvement in ocean-related issues began much like the Surfrider Foundation’s; from humble beginnings in Southern California. Since forming in 1991, Incubus has continued to inspire their fans through their both their music, and their commitment to various environmental and social causes. In 2003 the band founded their own non-profit foundation, the Make Yourself Foundation (MYF), which works to fund various environmental causes around the world. Surfrider Foundation was one of the first charities to receive assistance, securing a $10,000 donation from MYF. The band also continues to raise awareness and support the Surfrider Foundation through various endeavors – participating in the Surfrider Foundation’s Celebrity Surf Jam events in 2005 and 2006, as well as working with chapters to table at concerts, and promoting the foundation through their website and social media outlets.

For over 10 years, Pearl Jam has played an instrumental role in the growth and success of the Surfrider Foundation. In 1995, Eddie Vedder and the band graciously donated proceeds from two of their San Diego shows during crucial development stages of the Surfrider Foundation’s chapter network. In 1996, the band helped launch the successful Music for Our Mother Ocean (MOM) series; contributing the songs “Gremmie Out Of Control” for the debut compilation and “Whale Song” for the 1999 MOM III CD. In 2006, the band joined environmentalists, the surf industry and residents in the fight against the proposed 241 Toll Road Extension, donating $30,000 from their Los Angeles concerts to the Surfrider Foundation’s “Save Trestles” campaign. Vedder also made public pleas on San Diego radio stations from halfway around the world for listeners to attend City Council meetings and voice their opposition to the toll road. Pearl Jam has also gone beyond the U.S. Mainland and raised funds and awareness in Hawaii, hosting a benefit concert for the North Shore Community Land Trust’s “Save Pupukea Paumalu” campaign. Proceeds from the concert enabled the Land Trust to purchase and protect the environmentally sensitive headlands above Oahu’s famed North Shore.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • deena

    Oh Incubus! I loved that song Stellar. Fantastic band.
    Love Pearl Jam too.

  • http://guerillamonk.com guerillamonk.com

    Glad to see Incubus get this award.I know brandon Boyd loves the ocean.Now hopefully they will step it up and support the Sea Shepherd Conservation Society.