by Michael dEstries
Categories: Fashion
Tags: .
Photo: People Tree

emma watson, tree people, organic fashion, eco-fashion, harry potter, organic cotton, fairtrade, love from emma

We had heard that Emma Watson was prepping a collection to benefit UNICEF, but now we know that it will be called “Love From Emma” and launch late February 2010.

The Harry Potter actress and budding fashionista will be collaborating with green-clothing company People Tree on the new line — which will feature an eco-friendly range of  jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with,” she said in the release. “It has been the most incredible gap year project.”

As we mentioned before, Emma is striving to make a difference with this clothing. Beyond the 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal. “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there,” she added.

Way to go Emma! If you can’t wait for more, there’s apparently a “People Tree Love Emma” catalog to tide you over till more previews appear. You can find out more information here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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