Emma Watson To Launch New Organic Fashion Line With People Tree
The Harry Potter actress and budding fashionista will be collaborating with green-clothing company People Tree on the new line — which will feature an eco-friendly range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with,” she said in the release. “It has been the most incredible gap year project.”
As we mentioned before, Emma is striving to make a difference with this clothing. Beyond the 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal. “I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there,” she added.