Looks like Jill Fehrenbacher is putting to good use that $500K in financing she raked in from private investors last March.
The founder of the popular green sites Inhabitat and Inhabitots has announced a new addition to her growing empire called Ecouterre. As one can tell from the word play, this site deals exclusively with the growing world of sustainable fashion — and we’re excited to welcome it to the green scene.
“I got tired of having to explain to skeptical fashionistas that there is more to ‘eco-fashion’ than organic T-shirts, while simultaneously trying to convince my grouchy environmentalist friends that they need to focus their eco attention on the clothes they wear on their back,” said Jill in the release. “There are a ton of talented, environmentally conscious designers who are producing beautiful, innovative, groundbreaking designs each year, and they are really not getting the attention they deserve from mainstream press. I’ve started Ecouterre to provide a showcase for these up-and-coming designers and a forum to get people talking about eco design.”
Wanna check it out? Hit Ecouterre here to get your daily green fashion fix!