With Ken Burns new stunning documentary The National Parks: America’s Best Idea debuting this week on PBS, the National Parks Trust is kicking off a new initiative to encourage children and their families to get outside, enjoy a park and then share their experiences. Called “Where’s Buddy Bison Been?”, the campaign has enlisted the support of celebrities like Rob Lowe, Jamie Lee Curtis, Dominic Scott Kay and Q’Orianka Kilcher. Nickelodeon is also getting involved with a “Worldwide Day of Play“, pausing all programming this Saturday for three hours and encouraging kids to get outside. From the release,
“Pictures of Buddy Bison, a fuzzy brown plush toy, captured along his journeys, are featured on NPT’s website, www.ParkTrust.org, along with stories, songs or drawings that he has inspired. Buddy Bison’s Facebook page and Google map application allow his friends to follow him wherever he roams. To participate, individuals can order a Buddy Bison on line. In addition, pilot schools will receive Buddy Bisons plus Buddy Bison Toolkits, which include curriculum ideas, park maps, resource guides and activity sheets, allowing teachers to easily incorporate Buddy Bison into existing academic programming. Included in the Buddy Bison Toolkits are ‘mini-docs’ of the Ken Burns film, created specifically to tell the story of the national parks to young people.
Want to get your own Buddy Bison or find out where one of the 1,500 events planned for this Saturday’s launch are taking place? Hit the official site for more information.