Wyclef Jean and the Timberland Clothing Company have announced a partnership to fuse product, music, and activism under a banner of “Earthkeeping”. The company, which has stepped up its environmental commitment over the past few years, created its Earthkeepers program to highlight people making a difference for the planet — and inspire others to do the same.
With Wyclef, Timberland is planning a series of urban greening events across the United States — followed by a trip to Haiti, where along with singer’s nonprofit (www.yele.org), they’ll build a tree nursery that will support reforestation efforts, and serve as a sustainable business model that can be replicated throughout the country.
To find out more about Timberland’s eco-friendly Earthkeepers line, hit the jump here.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
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