Ecorazzi

Wyclef Jean and the Timberland Clothing Company have announced a partnership to fuse product, music, and activism under a banner of “Earthkeeping”. The company, which has stepped up its environmental commitment over the past few years, created its Earthkeepers program to highlight people making a difference for the planet — and inspire others to do the same.

With Wyclef, Timberland is planning a series of urban greening events across the United States — followed by a trip to Haiti, where along with singer’s nonprofit (www.yele.org), they’ll build a tree nursery that will support reforestation efforts, and serve as a sustainable business model that can be replicated throughout the country.

To find out more about Timberland’s eco-friendly Earthkeepers line, hit the jump here.