Has it really come to this? Has the vodka scene gotten so devoid of creative original brands that we’re now going to drink licensed movie-versions of our favorite spirits?
Paramount Pictures, which must be scraping the barrel on income, has agreed to license The Godfather movie to Iconic Brands for the creation of a new organic vodka. Apparently, the idea was inspired by the “celebrity niche” vodka scene — which features brands like Dan Aykroyd’s Crystal Head Vodka and Trump Vodka. Said Richard DeCicco, CEO of Iconic Brands. “I think Paramount is realizing what a powerful brand ‘The Godfather’ is. The fact that ‘The Godfather’ has been the No. 1 grossing movie of all time, there seemed to be a nice opportunity.”
We’re not sure where DeCicco is pulling his numbers from, but if you adjust for inflation, the number one grossing movie of all time is Gone with the Wind. The Godfather is number 21 on that list. Granted, The Godfather brand probably translates better as a vodka than say Star Wars or Titanic, but as one critic said, “it sounds a little bit like its hokey. The brand would need more going for it than merely the linkage and the borrowed credentials of the motion picture.”
Hey — at least it’s organic. But if this stuff tastes as bad as it sounds, expect it to sleep with the fishes. Salute!