Ecorazzi

Pamela Anderson’s new eco/animal-friendly clothing collection hasn’t even hit stores yet — and already the actress is using the buzz to help raise money for one of her favorite charities: PETA.

Called A*Muse, the new organic clothing line consists of bathing suits, hoodies, zip ups, a full range of casual dresses, and beachwear. It debuted to mostly mixed reviews during New Zealand fashion week — with critics calling it everything from “fun and playful” to “Borat-inspired“. Anderson and her partner designer Richie Rich are now embarking on a world-wide promotional tour to debut the range in major cities in North America, Europe and Asia.

Toronto and Miami are on the agenda for A*Muse premieres in the coming weeks — and both cities will feature charity dinners before the fashion show to benefit PETA. At the Toronto event, called Feed Your Soul, those who cough up the $100 ticket price will enjoy an all-vegan menu prepared by Chef Chris Zielinski. PETA chairman Dan Matthews will join Pam in hosting a similar dinner following the Miami A*Muse fashion show.