Pamela Anderson’s new eco/animal-friendly clothing collection hasn’t even hit stores yet — and already the actress is using the buzz to help raise money for one of her favorite charities: PETA.

Called A*Muse, the new organic clothing line consists of bathing suits, hoodies, zip ups, a full range of casual dresses, and beachwear. It debuted to mostly mixed reviews during New Zealand fashion week — with critics calling it everything from “fun and playful” to “Borat-inspired“. Anderson and her partner designer Richie Rich are now embarking on a world-wide promotional tour to debut the range in major cities in North America, Europe and Asia.

Toronto and Miami are on the agenda for A*Muse premieres in the coming weeks — and both cities will feature charity dinners before the fashion show to benefit PETA. At the Toronto event, called Feed Your Soul, those who cough up the $100 ticket price will enjoy an all-vegan menu prepared by Chef Chris Zielinski. PETA chairman Dan Matthews will join Pam in hosting a similar dinner following the Miami A*Muse fashion show.

Categories: Fashion, People
Tags: pamela anderson.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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