Jessica Biel And Pete Wentz Introduce Dow Sponsored Run For Water Campaign
Yesterday morning Jessica Biel, Pete Wentz and Alexandra Cousteau announced that they would be participating in Live Earth’s Run for Water — a global solutions-based initiative that will feature a series of 6km runs/walks (the average distance children and women walk to access water) to shed light on the global water crisis.
The Run For Water “will bring people together around the world, raising awareness about the sources and consequences of the water crisis, locally and globally,” said Alexandra Cousteau.
The event will kick off Earth Week on April 18, 2010 and will include six kilometer races, concerts, and water-saving related activities to be held in cities around the world, including Buenos Aires, Singapore, Cape Town, Chicago, Hong Kong, London, Los Angeles, Melbourne, Mexico City, New York, and Rio de Janeiro.
Oddly, the event is being sponsored by Dow Chemical Company — the company responsible for the 1984 Bhopal, India disaster where some 15,000 people died when a company pesticide tank leaked. In June, 27 members of Congress wrote Dow, requesting they clean up the Bhopal water and soil, and to “immediately” meet survivors’ demands for medical and economic rehabilitation. Is this just a clever PR move or is Dow trying to take steps in the right direction? I guess we’ll just have to wait and see.
Check out the video below to learn more about the campaign.