Ecorazzi

Edward Norton is really driving support for his marathon run to benefit the Maasai Wilderness Conservation Trust. The actor is taking on the 26.2 mile challenge to raise awareness and cash for the organization — which promotes sustainable development while protecting the east African grasslands that the Maasai tribe calls home. Using a slick website — and giving people the option to sponsor individual runners on his team, Norton has already raised over $305,000! His many twitter updates (his follower count has rocketed to 100K +) and contest promotions have also brought in the donations.

Yesterday, Norton announced that singer Alanis Morissette was joining the team — which also includes magician David Blaine. “i was and am committed,” she writes on her sponsor page. “for the maasai conservation wilderness trust. for edward. for shauna. for myself. and for the collective idea of tenacity, perseverance and loving/prevailing in the face of fear and pain. yay, can’t wait. jumping in last minute, please contribute whatever you feel called to…super grateful.”

The NYC Marathon kicks off on November 1st. To learn all about the Maasai — or help sponsor a runner — check out the official website here.