The upcoming rom-com Valentine’s Day is reported to be one of Warner Brothers’ greenest productions to date. Full details are few but in a recent ABC News article, Shelley Billik, WB’s vice president for environmental initiatives has said that the film’s base camp, where trailers for wardrobe, makeup and the cast are set up, was run on hybrid energy, instead of the gas-guzzling 24/7 generators usually found on sets.
ABC also quotes executive producer, Diana Pokorny, as saying, “Normally you’d walk onto a base camp, and there would be the hum of generators,” she said, “and there were days it would be completely silent ’cause we were running completely on solar power.” Apparently this saved the production 18 metric tons of CO2.
The article included several examples of Hollywood’s attempts to get green and said that “the upcoming star-studded film…was arguably the greenest production yet.” We’ll be interested to see what other steps the production took to lower its impact.
P.S. “Star-studded” is an understatement. This movie has more stars than, well, He’s Just Not That Into You. Want proof? Neither Taylor Lautner nor Taylor Swift are even in the trailer which features Julia Roberts, Jessica Biel, Jennifer Garner, Jamie Foxx, Jessica Albaand others whose names do not begin with “J” including Bradley Cooper, Anne Hathaway, Topher Grace, Patrick Dempsey and Ashton Kutcher!