Director Roland Emmerich’s new disaster movie 2012 is about to hit theaters — and as the Mother Nature Network recently found out, there was an effort to keep the $260 million dollar film as green as possible.
Emmerich, who drives a hybrid and powers his home with solar panels, said “After making The Day After Tomorrow, I said to myself, ‘From now on my movies should have a green footprint.’”
For the production of 2012, carbon offsets were purchased, biofuel was used for generators, sets were recycled and what couldn’t be recycled was donated to Habitat for Humanity. Said Emmerich’s producer partner Michael Wimer, who also drives an all-electric RAV4 “It was important to us. Changes are happening to the planet, and you either take responsibility or you don’t.”
So far, early reviews of the film are playing up its unintentional comedic attributes — saying, it’s so bad, it’s good. “Emmerich supposedly spent $260m to give you the biggest experience for your ticket dollar and in this regard, he has succeeded tremendously, while, intentionally or otherwise, also delivering one of 2009’s best comedies,” said one critic.
Aw, what the hell — we could use a good laugh; especially if Woody Harrelson’s conspiracy-nut character turns out to be as ass-crazy hilarious as he looks online.
2012 opens November 13th.