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EMA Launches California Green Challenge

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On November 3, mayors, movie stars and mover and shakers in the California green community gathered for the launch of the “California Green Community Challenge”, the Environmental Media Association‘s collaboration with Southern California Edison, Green Seal and the Institute for Local Government.

The state wide challenge is bringing together 10 California towns and their local governments to compete for Green Seal recognition as a “California Green Community” by 2012. The objective is to ignite a nationwide initiative to preserve our natural environment by awarding participating towns with silver, gold or platinum seals.

The press conference was held on the Sony Pictures back lot, one of the greenest studios in LA, highlighting the central role that Hollywood and the EMA will play in sponsoring this initiative.

EMA Board Members Amy Smart, Frances Fisher and Daryl Hannah were there to introduce several of the participating mayors and speak on their involvement with EMA and this initiative. All three seemed very enthusiastic and I will report that there were a few whoops and cheers from the duo of Frances and Daryl in the row behind me when they were particularly inspired. It’s great to hear people so excited for a municipal eco-challenge and their commitment to an initiative like this is proof that they are pretty true believers since this was less red carpet and more civic duty.

Amy Smart told Ecorazzi that she hopes this challenge will inspire other mayors across the country to go green. She also divulged that she’s been reading The Omnivore’s Dilemma as well as The Kind Diet right now. I’m not sure what recipes ‘Razzi readers are loving right now but Amy’s partial to Alicia’s mom’s granola and the squash and aduki beans.

Daryl Hannah had her veggie hat on, cracking a joke about a partially visible billboard for “Cloudy With A Chance of Meatballs” that framed only the word “MEATBALLS” above the podium. “You can’t see it,” she said, “but behind that other building it says VEGGIE!” If only, Daryl…

Picture 3Daryl Hannah presenting beneath a Meatball banner

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