NBC’s “Green is Universal” initiative is kicking off its third-annual “Green Week” of environmentally-themed programming starting this Sunday! Color me surprised that this campaign is still alive and kicking three years after its launch.
The centerpiece of this year’s “Green Week” is the “Green Counts Here” campaign, a cross-platform initiative that invites NBC Universal audiences to make green count, by pledging to make small green changes in their daily lives. The sum of these pledges will illustrate to consumers the collective impact of their environmentally friendly actions.
Shows receiving the greening treatment this year include Heroes, The Biggest Loser, Community, The Office (Yes!) and 30 Rock (Yes! Yes!). The Jay Leno Show will feature Ed Begley, Jr. in the “Green Car Challenge,” as well as a green-themed “Jaywalking” segment and a green comedy piece with correspondent Brian Unger.
Of course, Green Week doesn’t just effect NBC’s programming, but all the networks under its NBCU brands. MSNBC will speak with Jeff Corwin on the release of his new book “100 Heartbeats”, The Weather Channel will air segments on climate change (giving John Coleman additional heart attacks in the process), Bravo will re-air environmentally themed episodes of shows like Top Chef, and even Martha Stewart will get in the spirit highlighting “green tips and gardening techniques that highlight the importance of cultivation and conservation.”
Get ready for the green peacock. Green Week runs November 15-22nd.