Planet Green has picked up a pitch for a reality show called Beekman Farm. The show is described by Variety as having “a modern-day ‘Green Acres’ spin about two New York City expatriates who head upstate to run a farm…and seek to develop a line of organic products for their company under the Beekman 1802 brand.”
According to Variety, Beekman Farm will “mix rural business and irreverence” in its focus on Josh Kilmer-Purcell, an ad exec, drag queen and author and his partner Brent Ridge, a doctor who has served as VP for healthy living for Martha Stewart Living Omnimedia.
For the record, I read about these guys quite a while back in Vanity Fair and, to the magazine’s credit, Kilmer-Purcell’s drag queendom was not used as a selling point. It sounds a bit from the treatment in Variety that the company, Beekman 1802, and its organic product line are being built from scratch for this TV show which is absolutely not the case. The couple have been living and working on the farm and building the brand since 2007.
According to their website, “Beekman 1802 is committed to environmental sustainability, supporting local micro-economies, and developing debt-free business models.” Although the products are not vegan, I have a feeling that these guys are pretty right-on. They note that the farm “is dedicated to raising animals using the most comfortable and humane farming and husbandry practices possible. The Beekman goats, which provide milk for our soap and cheeses, graze freely on the pastures and range in number from fifty to over one hundred depending on the season.”
Good intentions aside at Planet Green though, seems to me like they’ve got a more flamboyant “gay goat farmer” angle in mind. “Their eccentric, extended friends and family dynamic reveals to viewers that trying to live the simple life isn’t so simple after all,” said Planet Green honcho Laura Michalchyshyn.
I still think I kind of want to watch this.