Plane Stupid, a UK grassroots group advocating for tougher laws against aviation expansion and pollution, have released a new ad showing polar bears falling from the sky and onto city streets.
To be sure, this isn’t a commercial that pans away from the sky and leaves the rest up to your imagination. It’s graphic and probably not the best thing to have playing if your kids are watching over your shoulder. It ends saying, “An average European flight produces over 400kg of greenhouse gases for every passenger. That’s the weight of an adult polar bear.”
Check out the ad below — and visit the organization’s site here.