Edward Norton has achieved his goal of raising more than $1 million for the Maasai Wilderness Conservation Trust.
The fundraising effort began in late summer when Norton and a team of runners (including some Maasai warriors) sought sponsorship in running the New York City Marathon. Celebrities such as Alanis Morissette and David Blaine jumped on board — as well as corporations like shoe giant PUMA. All of the money raised, which totaled some $750,000 after the marathon in early November, went towards the Trust to support education, wildlife conservation, and medical services. But Norton wasn’t content with just three quarters of a million.
“Trying to raise 1 million by the end of next week. We’re close.,” he wrote on Twitter. 11 days later, using a variety of signed movie collectibles and other giveaways, Norton and his team crossed the finish line. The current total now stands at $1,005,977.
While the tweets have dropped off since then, we suspect the last one means we haven’t quite reached the end of this ambitious fundraising effort. “For new followers: check out what we’ve been up to,” it says. “Trying to get 100,000 people to contribute $20 to this great org www.maasaimarathon.com“
Congratulations to Team Norton on raising cash that will make an enormous difference for both the people and wildlife of Kenya.