by Michael dEstries
Categories: Causes
Tags: .

edward norton, maasai

Edward Norton has achieved his goal of raising more than $1 million for the Maasai Wilderness Conservation Trust.

The fundraising effort began in late summer when Norton and a team of runners (including some Maasai warriors) sought sponsorship in running the New York City Marathon. Celebrities such as Alanis Morissette and David Blaine jumped on board — as well as corporations like shoe giant PUMA. All of the money raised, which totaled some $750,000 after the marathon in early November, went towards the Trust to support education, wildlife conservation, and medical services. But Norton wasn’t content with just three quarters of a million.

“Trying to raise 1 million by the end of next week. We’re close.,” he wrote on Twitter. 11 days later, using a variety of signed movie collectibles and other giveaways, Norton and his team crossed the finish line. The current total now stands at $1,005,977.

While the tweets have dropped off since then, we suspect the last one means we haven’t quite reached the end of this ambitious fundraising effort. “For new followers: check out what we’ve been up to,” it says. “Trying to get 100,000 people to contribute $20 to this great org www.maasaimarathon.com

Congratulations to Team Norton on raising cash that will make an enormous difference for both the people and wildlife of Kenya.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →