Spoof Amazon Site Encourages You To Buy ‘Nothing’
Filed under: campaigns, web — Michael d'Estries @ 1:02 pm
November 25th 2009
A spoof site of Amazon.com called ‘Amazero’ has appeared online encouraging consumers to buy their number one selling sustainable product: Nothing.
The site is the brainchild of environmental organization Green Thing and its effort to highlight the issue of excess consumption and its impact on the environment leading up to Christmas.
In describing their non-existent product, Amazero says,
If you’re an excess consumer and you’re in so deep deep deep that you’ve just got to buy buy buy buy or you just can’t sleep sleep sleep sleep, Green Thing has just launched the sustainable answer to your shopping addiction, the world’s most achingly desirable and deliciously sustainable product, NothingTM. Excess consumption means excess production means excess CO2, but not any more thanks to NothingTM, the first product that took months of dedication to create but takes absolutely no energy to make. Every time you need to scratch that shopping itch, buy NothingTM.
Well done, Green Thing. Take a look at the spoof, by jumping here.
Cute site, but would anyone who was excited about Black Friday actually change their mind because of it? Or would any kids get excited about getting Nothing for Christmas?