Martha Stewart Clean: New Eco-Friendly Cleaning Products To Debut At Home Depot
Business mogul and television host Martha Stewart is throwing her hat into the eco-friendly home cleaning products ring with the announcement of “Martha Stewart Clean“.
The product line, consisting of 10 eco-friendly products for laundry, kitchen, bath and general cleaning, is being developed and marketing by the Hain Celestial Group, Inc. These are the same guys who own such brands as Heather’s Naturals, Avalon Organics, and Alba Botanica. Starting in January 2010, Home Depot will get the exclusive rights to the new “Clean” collection — with each bottle being marked with the chain’s Eco Options label. Said Stewart of the partnership, “I’m delighted that our natural Martha Stewart Clean products will be available at The Home Depot, providing safe and effective cleaning solutions for those who are concerned about the environment in their home and in the wider world beyond it.”
In terms of ingredients, the best we can tell right now is that all of the products are 99+% plant and mineral-based. We’ll probably have to wait a bit to get the full list of ingredients — something Method does brilliantly with its website.