by Michael dEstries
Categories: Entertainment
Tags: , .

jackman_craig

Hugh Jackman and Daniel Craig received wide praise for their performances in the Broadway two-man drama A Steady Rain; and while they were at it helped bring in a record $1.5 million for Broadway Cares/Equity Fights AIDS. The annual competition, now in its 21st year, pits Broadway, Off-Broadway and National Tour companies against each other for six weeks to see who can bring in the most money for AIDS relief. The winners are proclaimed “The Gypsy of the Year”.

To bring in the funds, Jackman and Craig donated signed items and personal time with fans. Autographed posters went for $300 apiece; signed Playbills for $60 each. Jackman and Craig’s T-shirts, which were worn during the show, fetched anywhere from $3,000 to $5,000 nightly. Backstage photographs with any audience member willing to make a $2,000 donation to BC/EFA. There were as many as ten people a night posing with the stars. One performance alone brought in $64,850!

With A Steady Rain pulling in the dough, the competition itself was pushed to new heights in donations — a record $4,630,695. To see more photos from the awards night, jump here.

via Playbill!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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