by Michael dEstries
Categories: Transport.


Is it me or is Chevy stuck in the 1980s when it comes to promoting their vehicles?

Remember that catchy little tune the automaker released a few weeks back to promote the all-electric qualities of the upcoming Chevy Volt? We thought it was cute — and GM admitted it was created to appeal to children. But then they went and inexplicably decided to pair the song with a dance routine at the LA Auto Show that’s about as cringe-worthy as you would imagine. Even worse, the four dancers did this little ditty on the hour, every hour. As one commenter over on AutoBlogGreen remarked, “Once again, bear witness to who exactly has killed the electric car.”

Check out the horror below:

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • David

    That is horrific!

  • Krystine

    …I want to not buy that car just because of the dance routine. Yikes.

  • emma

    i was embarrassed for them! how can a dancer put that on their resume???

  • Nino

    That was quite bad indeed…oh my


  • whitney

    I’m with you, emma. Who thought this was a good idea?

  • Gee

    I watched this on mute the first time and thought “What’s all the fuss about?”

    Then I replayed it later with the sound on and thought “Ah.”

  • Eco Mama

    HILARIOUS! GM epitomizes poor taste! What’s next are they going to start over-hyping their other GASOLINE power cars, too? Keep in mind everyone that even the Chevy Volt (if it ever appears “for sale” in showrooms) still requires GASOLINE…

    • From MN, with hope…

      It requires gasoline when its recharging on the go. Its an EREV, an Extended Range Electric Vehicle. The gas engine is just intended to charge the batteries once they reach a 30% charge; it cant move the car. It will appear in showrooms. GM has spent way too much money in developing the Volt for it to end here. See your Chevy dealer in November. It should be there.

      • Eco Mama

        Any reason that EREV isn’t flex fuel (E-85) so the driver can get even further away from petroleum?

  • Defiant

    I remember a long time ago when the Ford Motor Company ran some monumental (about 15 or 20 minutes long) live advertisements on TV for the Edsel. The ads included “The Edsel Singers”, whom sang a few hideous numbers about how lovely your life would be if you only bought an Edsel, and several different “Edsel Dances”. At the time, we had no idea as to how badly it would all turn out & how the Edsel would become the icon of Failure, but the commercials came across as being pretty desperate, and I remember actually feeling embarassed for Ford.

    Watching the above brought that allback in a bad rush.

    Hopefully its not quite so bad in this case, but since those Edsel commercials oh-so-many years ago, I have always had the notion that when an automobile company starts working up dance routines to sell its stuff, it’s probably in BIG trouble….

  • Hideyoshi Toyotomi

    Ahh yes, I remember the US auto industry…

    • Defiant

      The Powers-That-Be at Northwoods University aren’t going to be too happy about your anti-American postings, Tim. We’ve already sent a collection of your Greatest Hits to them, as well as the Dept. of Homeland Security. Have fun at the airport next time you travel…

    • Hideyoshi Toyotomi

      Thanks Frank.

      I’ve no idea what you’re talking about but I wish you all the best with whatever it is you feel to be going on.

    • From MN, with hope…

      Waht do you remember about the US Auto Industry? Glenn isnt paying you to say bad things about GM/Ford/Chrysler, so just get back to work Tim. And dont get me started with cars, because I will be even more of a thorn in your side if you start.

  • rickjohnson

    The song is FAR worse than the dancing.

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