Back in October, comedian Drew Carey got involved in a charity auction for the rights to the Twitter handle @Drew. The owner of the account, Drew Olanoff, is a cancer-fighter and blogger — most famous for his “Blame Drew’s Cancer” campaign that has exploded online. He was auctioning off the prized account to help raise cash for the LIVESTRONG cancer org founded by Lance Armstrong.
Carey’s initial offer was $100,000 if he received 100,000 followers at his @DrewfromTV account by November 9th. On track to easily pass that, he then offered to raise the stakes from $100,000 to a cool $1 million if he received the same amount of followers by midnight on December 31. If unsuccessful, he would donate whatever his follower count was at that time.
Unfortunately, while Carey picked up an insane amount of followers quickly following the news, things slowed down a bit and by New Years he had just over 300,000. Now, he’s announced that regardless of when it happens, as soon as his @DrewfromTV account and the @Livestrong account reach a combined 1 million followers, he will donate $1 million to the foundation. That’s an incredibly generous campaign with now hard deadline — but the faster people follow these two, the faster the org can get their hands on the cash.
Yet another incredible social networking campaign for good. Nice work, Drew!