Back in November of last year, green-cleaning company Method released an ad in support of the Household Product Labeling Act spoofing “bathroom cleaner” commercials. Called “Shiny Suds”, the ad was meant to show how marketing glosses over the toxic chemicals that are actually present in many household cleaners; something consumers have a right to know about.
Unfortunately, the happy shiny bubbles turn into sexually aggressive ones and Method received a wide range of complaints. “There is nothing hilarious about sexual assault, period,” wrote one commenter on Treehugger. “While I completely agree that chemical residue is something to be concerned about, comparing it to sexual assault (not only comparing it to, but presenting sexual assault as something funny) is reductive, triggering and disgusting.”
“It is unfortunate that they felt they needed to resort to the sexist angle, but I thought the ad was very effective,” wrote another on The Huffington Post.
Check out the ad below and let us know what you think in the comments.