Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Method 'Shiny Suds' Ad Pulled Over Sexually Aggressive Toxic Bubbles

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

shinysuds

Back in November of last year, green-cleaning company Method released an ad in support of the Household Product Labeling Act spoofing “bathroom cleaner” commercials. Called “Shiny Suds”, the ad was meant to show how marketing glosses over the toxic chemicals that are actually present in many household cleaners; something consumers have a right to know about.

Unfortunately, the happy shiny bubbles turn into sexually aggressive ones and Method received a wide range of complaints. “There is nothing hilarious about sexual assault, period,” wrote one commenter on Treehugger. “While I completely agree that chemical residue is something to be concerned about, comparing it to sexual assault (not only comparing it to, but presenting sexual assault as something funny) is reductive, triggering and disgusting.”

“It is unfortunate that they felt they needed to resort to the sexist angle, but I thought the ad was very effective,” wrote another on The Huffington Post.

Check out the ad below and let us know what you think in the comments.

Like us on Facebook:
0 Comments

If ‘A Dog’s Purpose’ Made You Angry, Go Vegan

If we recognise that Hercules matters morally, then we have no good reason for excluding other animals from our circles of moral concern.

Cranswick Foods Slaughter Parade

The animals don’t need us to “bear witness” to the final stretch of their road to slaughter

Sentient Beings As Stress Balls In Aberystwyth

Changing our perception of animals as things – or vessels for the fulfilment of human desires – requires a shift in moral thought.