Since hooking up with the organization WildAid last year, NBA star Yao Ming has been a driving force for awareness in China on the horrors of shark fin soup.
The campaign has been highly successful with their “Buy a Billboard” push — which allows anyone for $100 to buy an anti-shark fin soup ad featuring Ming and have it placed at a high traffic area in China for one year. Cheap, right? And apparently highly effective, too. According to the site Stop Shark Finning, 19% of the people in Beijing surveyed remembered seeing the billboards and 82% of those that say it said they would stop or reduce their consumption of shark fin soup.
WildAid has also released a new commercial featuring Ming that is being played on networks throughout China. “We have species that need our attention and protection,” Yao told reporters at a press conference launching the ad. “They are endangered by excessive hunting by humans and deprived of habitats due to human greed.”
Check out the commercial below: