by Michael dEstries
Categories: Animals, Causes
Tags: .

yao ming, sharks, shark finning

Since hooking up with the organization WildAid last year, NBA star Yao Ming has been a driving force for awareness in China on the horrors of shark fin soup.

The campaign has been highly successful with their “Buy a Billboard” push — which allows anyone for $100 to buy an anti-shark fin soup ad featuring Ming and have it placed at a high traffic area in China for one year. Cheap, right? And apparently highly effective, too. According to the site Stop Shark Finning, 19% of the people in Beijing surveyed remembered seeing the billboards and 82% of those that say it said they would stop or reduce their consumption of shark fin soup.

WildAid has also released a new commercial featuring Ming that is being played on networks throughout China. “We have species that need our attention and protection,” Yao told reporters at a press conference launching the ad. “They are endangered by excessive hunting by humans and deprived of habitats due to human greed.”

Check out the commercial below:

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Adri

    Yao Ming is terrific. Only $100 for a billboard? I plan to participate.

  • Eva

    That’s awesome! Thanks for letting us know Michael.

  • Ariel

    This is fantastic!!!! :D

  • Whoever…

    Great news.

    Now maybe they should also stop eating cats, dogs and in some places human fetuses… yes, this was confirmed to me by a person whose family member when in china was actually invited to one of these places and was horrified by what he saw. Needles to say he vowed never to return to that country again!

  • Whoever…

    needless… typo :)