Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Yao Ming Is Saving Sharks With $100 Billboards In China

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

yao ming, sharks, shark finning

Since hooking up with the organization WildAid last year, NBA star Yao Ming has been a driving force for awareness in China on the horrors of shark fin soup.

The campaign has been highly successful with their “Buy a Billboard” push — which allows anyone for $100 to buy an anti-shark fin soup ad featuring Ming and have it placed at a high traffic area in China for one year. Cheap, right? And apparently highly effective, too. According to the site Stop Shark Finning, 19% of the people in Beijing surveyed remembered seeing the billboards and 82% of those that say it said they would stop or reduce their consumption of shark fin soup.

WildAid has also released a new commercial featuring Ming that is being played on networks throughout China. “We have species that need our attention and protection,” Yao told reporters at a press conference launching the ad. “They are endangered by excessive hunting by humans and deprived of habitats due to human greed.”

Check out the commercial below:

Like us on Facebook:
0 Comments

Mercy For Animals Opposes And Promotes Animal Exploitation, Somehow.

Someone who actually promotes veganism promotes only veganism.

The “No Animals Were Harmed In The Making Of This Film” Lie

Use is harm and that’s of any animal, in any way.

Notes From A Vegan Field… Or Three

Creative, non-violent vegan education, means talking to hundreds of people in one day and other times, it means talking to one.