Stella McCartney’s New Ad Campaign Features Family Pet

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by Daelyn Fortney February 2, 2010
Categories: Fashion
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mccartney_stella_one

For Stella McCartney’s new spring-summer campaign the designer has combined old with new to create stunning ads that are wowing fans.

A black and white image of her family’s pet dalmation, taken in 1976 by Linda McCartney, serves as the backdrop for the ads which feature Natalia Vodianova modeling the latest clothes in the Stella McCartney line.

The lifelong vegetarian describes the campaign as, “fashion meets reportage, mixing colour, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action! Opposites meeting in one image, illustrating the masculine and feminine sides of the Stella McCartney brand.”

The ads will be featured in the March issues of the UK, French, and Italian editions of Vogue magazine.

Via: Fabsugar


Categories: Fashion
Tags: , .
  • Jae

    Once again ecorazzi is continuing to pimp for the animal protest industry over sustainability or even ecology.
    Stick to the gossip. There’s nothing “eco” about Stella or her rich friends.

  • Chastity

    Animal protest industry?

    That’s a really laughable concept. It’s not as if someone woke up one morning and said “I’m going to put out images of animal being tortured so they can buy my products!” These products and companies came about because of people who were fed up with the status quo (aka animal advocates), not because of sleazy machiavellian types who saw a potential market.

    The only thing I agree with you on is that Stella McCartney is not eco friendly because 1) she’s vegetarian–which is still damaging to the environment and 2) she includes wool in her products, which is equally as cruel as leather, fur, silk and down. Also wool is unsustainable–far from what the animal-using industries claim.

    Oh, and the last time I checked, animals are part of the rich biodiversity that makes up this planet.

  • Stephanie

    Stella not only uses wool but also silk- made from boiling alive hundreds of silkworms- and what she calls “ecological” leather which is leather made with vegetable dyes instead of chemicals. However, leather is not “eco” regardless of what kind of dyes you use and it is definitely not cruelty free. Stella’s clothing line is not eco or vegan or cruelty free. There’s no reason to have to use wool, silk, or leather.

  • http://twolia.com/blogs/livin-veg/ Livin Veg

    Stella uses absolutely no leather in her products. You are misinformed. She does use wool. Being critical is good but please get the info right. She does not use “ecological leather.” Or fur.

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