Human rights organization, Survival International, has taken out an ad in Variety magazine pleading with James Cameron to help the Dongria Kondh tribe of Orissa, India. The organization points to similarities between the Na’vi in Avatar and the Dongria Kondh.
“Just as the Na’vi describe the forest of Pandora as ‘their everything,’ for the Dongria Kondh, life and land have always been deeply connected,” says Survival International’s director Stephen Corry. “The fundamental story of Avatar – if you take away the multi-coloured lemurs, the long-trunked horses and warring androids – is being played out today in the hills of Niyamgiri in Orissa, India.”
Survival International, which was established in 1969 and campaigns for the rights of indigenous tribal people, is hoping to get the attention of the award winning director by explaining that, “Avatar is fantasy… and real.”
In the advertisement, Cameron is asked to watch a 10 minute film about the Dongria’s plight. Check it out below!