by Daelyn Fortney
Categories: Causes
Tags: .


Human rights organization, Survival International, has taken out an ad in Variety magazine pleading with James Cameron to help the Dongria Kondh tribe of Orissa, India. The organization points to similarities between the Na’vi in Avatar and the Dongria Kondh.

“Just as the Na’vi describe the forest of Pandora as ‘their everything,’ for the Dongria Kondh, life and land have always been deeply connected,” says Survival International’s director Stephen Corry. “The fundamental story of Avatar – if you take away the multi-coloured lemurs, the long-trunked horses and warring androids – is being played out today in the hills of Niyamgiri in Orissa, India.”

Survival International, which was established in 1969 and campaigns for the rights of indigenous tribal people, is hoping to get the attention of the award winning director by explaining that, “Avatar is fantasy… and real.”

In the advertisement, Cameron is asked to watch a 10 minute film about the Dongria’s plight. Check it out below!

  • Rick

    Love the film (this one, not Avatar!)

  • WendyZ

    NO! NO! NO! NO! Don’t let this happen!! We have to stop killing and destroying!! Do the people in power NOT SEE what they are doing to the earth, to the people, to the water, to everything? Do they not have families, children, grandchildren that they care about? Power and money mean nothing to a dying planet. Can you eat money? Will it satisfy your thirst when the water is too poluted to drink, your hunger when there is no more healthy nourishment on the planet? Will it keep you warm in the freezing cold?

    It is way beyond the time that we need to care for each other and take the holiness of money away from the paper and metal it is made from, and put the love and power back into caring for ourselves and the planet.