by Daelyn Fortney
Categories: Causes.
Photo: cc: flickr.com/photos/28992197@N00

sallywood

Tourists in Los Angeles hoping to catch a glimpse of the famous Hollywood sign have noticed a bit of a change. As in, it no longer reads “Hollywood” but rather “Save The Peak.”

This is all part of The Trust for Public Land’s campaign to raise awareness of the group’s intent to purchase the 138 acres of land on Cahuenga Peak. The sign makeover project began Thursday evening and a spokesman for TPL said the huge red letters will stay in place until Tuesday.

TPL has raised approximately half of the needed $12.5 million to buy the property. The funds must be secured by April 14 in order to prevent the land from being developed for luxury estates.

Ironically the Hollywood sign, which originally read Hollywoodland, was built in 1923 to advertise an upscale housing development.