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'Save The Peak' Campaign Raises $2M Towards Purchase Of Hollywood Landmark

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Since last week, the famous Hollywood sign has instead proclaimed “Save The Peak” as part of a campaign to raise cash to save the natural beauty around the area. If $12.5 million is not raised by April 13th, 138-acres next to the Hollywood Sign will go back on the market, possibly being bought by a developer who could build homes, potentially ruining the view of one of the world’s most famous icons.

About $1 million was raised at the beginning of last week, with another million once the campaign went into effect on Thursday. With $8 million now in hand, that leaves some $4.5 million that must be raised by April. “This weekend was a great start to this important fundraising effort,” said Councilmember Tom LaBonge whose district includes the sign. “But we need more help. We hope that people around the world will become real Hollywood stars by helping us ‘Save the Peak.’”

If the funds are raised, the group will give the land to the city of Los Angeles so it can be part of Griffith Park. They are accepting donations of any size at the official website.

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