We all know that real fur is the opposite of cool, but what if you want the look without all the nasty brutality and environmental destruction? Well, we’ve found a great option for you!
Imposter is a brand new faux-fur line that has invented a new symbol to showcase compassion. The IM symbol, found on each garment, proudly shows the world that no animals were harmed in the making of your outfit.
Imposter will also donate 10% of all online sales to saving animals via contributions to charities like: The HSUS, Farm Sanctuary and the ASPCA.
According to their site:
“Saving animals is Imposter’s inspiration and brand identity – to the core. The lives of countless animals will be saved on both sides of the initiative. Each garment bearing an IM logo has an exponential impact on the industry.”
A slew of celebrities have already come out to support the new line, including Carrie Underwood, Angie Harmon, Emmy Rossum, Jessica Lownes (90210), and Olivia Palermo (The City).
We’re sure Imposter is going to help create a lot of awareness about the brutalities of the fur industry and quickly become a celebrity fave! Wanna know more? Check out Imposter4Animals.com and tell us what you think!