Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.


Faux-Fur Line 'Imposter' Debuts Today With Tons Of Celebrity Support

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

We all know that real fur is the opposite of cool, but what if you want the look without all the nasty brutality and environmental destruction? Well, we’ve found a great option for you!

Imposter is a brand new faux-fur line that has invented a new symbol to showcase compassion. The IM symbol, found on each garment, proudly shows the world that no animals were harmed in the making of your outfit.

Imposter will also donate 10% of all online sales to saving animals via contributions to charities like: The HSUS, Farm Sanctuary and the ASPCA.

According to their site:

“Saving animals is Imposter’s inspiration and brand identity – to the core. The lives of countless animals will be saved on both sides of the initiative. Each garment bearing an IM logo has an exponential impact on the industry.”

A slew of celebrities have already come out to support the new line, including Carrie Underwood, Angie Harmon, Emmy Rossum, Jessica Lownes (90210), and Olivia Palermo (The City).

We’re sure Imposter is going to help create a lot of awareness about the brutalities of the fur industry and quickly become a celebrity fave! Wanna know more? Check out Imposter4Animals.com and tell us what you think!

Like us on Facebook:

Vegans who campaign against fur are upset that Aritzia is using fake fur but real down

You know how we won’t shut up about how ineffective single issue campaigns are, including the ones against fur?


LA schools fuck up, reintroduce flavoured milk as a healthy option

Cafeterias have become pilot programs for whether or not strawberry and chocolate milk is the way to make more money on our youth.


Dallas is afraid of a little vegan brisket

Uh oh Dallas, have you been shown that you don’t need animals to make a mean barbecue?