Teen heartthrob Joe Jonas (of the Jonas Brothers and Disney Channel’s JONAS series) along with Camp Rock queen and solo artist Demi Lovato offered a sneak peek into their duet, entitled “Make a Wave”, during a live Epcot performance just last week. The comely crooners teamed up together to record the single in an effort to draw attention to Disney’s “Friends for Change: Project Green”, which inspires the younger generation to take active steps to exercise daily environmental stewardship. With lyrics like “just a pebble in the water can set the sea in motion, a simple act of kindness can stir the deepest ocean,” their eco-anthem promotes the power of rising up not just individually but also as a community to do what we can to help Mother Nature and specifically the ocean.
The tune comes on the heels of Disney’s similarly themed 2009 hit “Send It On”, a collaborative effort between the Jonas Brothers, Demi Lovato, Selena Gomez and Miley Cyrus in which they sing about how everyone is capable of inspiring positive change in the world. Raising a not-too-shabby $500,000 (to date), the money has been used to fund global forest conservation efforts in Europe, the U.S. and Latin America via the Arbor Day Foundation as well as animal welfare projects via Disney’s Worldwide Conservation Funds Rapid Response Fund in regions like Haiti that are devastated by natural disasters.
In addition to releasing music with inspiring eco-and socially responsible lyrics, Disney’s timely year long Project Green initiative also involves motivational green-themed public service announcements delivered by their most popular stars like Gomez and Cyrus as well as consistent suggestions on how the Disney audience can change the world for the better, one step at a time. The release of the aforementioned singles adds to their comprehensive plan to keep eco-awareness at the forefront of everyone’s minds. To cap it all off, their target demographic will be enlisted to offer their suggestions on how best to utilize the one million dollars that Disney has earmarked for environmental conservation.
Lovato and Jonas’ studio recording of “The Wave” will officially premiere on January 26 on Radio Disney, with the companion music video streaming a few weeks later via the Disney Channel on March 14. Fans of the tune can purchase it on iTunes the following day, knowing that 100% of their purchase price will benefit various environmental charities through the Disney Worldwide Conservation Fund (DWCF). It will also be featured in this spring’s Earth Day-released feature nature documentary, Oceans (which looks as though it will easily rival last year’s “Earth” in terms of sheer beauty).