ABOVE: Fresh Green Eco-Mag Well Worth The Ka-Ching!
Green-themed newsstand publications continue to fall the way of the dinosaur in response to ever-dwindling publishing budgets, the increasing clamor of the internet and most of all, a reduction of consumer spending power thanks to the long-reaching claws of the recession. Titles like Positively Green, Plenty and Organic Beauty, all of which once had squeaky green aspirations of illuminating the public regarding the best way to make a positive planetary impact are now but fleeting memories in the annals of printing history.
There are still persistent “little engines that could” (such as Good and E – The Environmental Magazine) that somehow continue chugging along despite the writing on the wall…and now, there is Above Magazine. The new British publication, which is hoping to make a big splash in the sustainable living category, claims that their title is different from the rest simply because their “inspiration lies in the ever so diverse beauty of men and women, the preciousness of the earth and the challenges and opportunities of the future.” By sharing life’s beautiful tangible pleasures with their readers along with helpful, practical and simple suggestions on how we can all help our planet, Above thinks that they are poised to corner the market on their impending success.
Easily considered an artsy magazine sporting a hip eco-twist, the insanely costly $10 publication (which is perhaps so pricey due to its imported status and the fact that its 218 pages are made with entirely chlorine-free 100% recycled paper) is admittedly a tasty chunk of eye candy. Their February issue, which promises stories on Bono’s wife, Bison champion Ted Turner and salmon saving efforts within, most certainly delivers. Sandwiched between relevant eco-themed advertising spreads are articles that range in diversity from employing global population control to help Mother Nature and an eye-catching African-animal themed photo spread featuring Eva Mendes to the eco-benefits of reef netting (as opposed to traditional fishing methods that are anything but sustainable).
The lovely Summer Rayne Oakes even makes an appearance in a feature focusing on natural beauty products.
Clearly, the magazine offers something substantial for the cerebral greenie to wrap their brains around while still managing quite well to fulfill their audience’s appreciation for the lighter side of the green scene (whether via the arts, fashion, architecture, design or photography). If you aren’t intimidated by the somewhat daunting newsstand price, Above Magazine’s winter edition is currently available at major book retailers — just be sure to share it with your closest fellow eco-sympathizers for a perpetually sustainable impact. If electricity weren’t an issue, I might suggest just enjoying their first issue in its entirety online for the greenest experience of all…of course you could always decide to power your computer via Ed Begley Jr.’s bicycle-toaster method instead for a turbo carbon-neutral experience. Or maybe not.
Via Your Story