Multi-platinum hip hop/pop artists, The Black Eyed Peas, are taking their star power and pop culture appeal in a direction that could quite possibly help to shape a greener world. Recognizing the impact that their collective sense of style and music has on younger generations, the six-time Grammy Award winners are using their prominent public position to shift the focus over to more substantial matters…like promoting a green platform, for starters. The group is demonstrating their support for the policies and efforts exercised by the League of Conservation Voters (LCV), Rethink and Green For All by allying themselves with those organizations and letting their fans know about the benefits of curbing greenhouse gases, supporting the development of sustainable products and taking more of an active daily interest in making greener lifestyle choices.
With a mission to advocate and elect pro-environmental candidates that are actively motivated to make positive changes in the world, the League of Conservation Voters is in good company with Green For All, which champions the implementation of a clean energy independent economy. Seattle-based Rethink offers a nice complement to the trifecta with their simple yet very practical goal of offering eco-friendly fashions produced via cleaned, pelletized and repurposed plastic bottles as well as options made with recycled coconut and bamboo charcoal fiber.
Frontman will.i.am says of their newly formed partnership, “The Peas are proud to be getting the word out about these important efforts, and we hope everyone coming to the shows and visiting our website will get involved and take action.” The League of Conservation Voters’ President, Gene Karpinski adds, “It’s time for our senators to work together to swiftly pass comprehensive clean energy and climate legislation — so to quote The Black Eyed Peas, our message to the U.S. Senate is simple: Let’s get it started.”
They plan to achieve their collective goals by launching educational workshops and community outreach efforts on each of The Black Eyed Peas’ 23 American tour stops as well as a high-profile Rethink recycling program, which will convert fan-donated plastic water bottles into the t-shirts available for sale during each leg of the concert. According to a press release from LCV and Green for All, the whole point of this collaboration is to “build support for a clean energy economy and fuel momentum for comprehensive clean energy and climate legislation in Congress.” Seems like they’re really greening it like they mean it!