Back in 2007, I sat next to Hummer’s Executive Director Ross Hendrix at a dinner sponsored by GM and talked with him about the future of his company. The first question out of my mouth was, “So Ross, when is Hummer going green?” As this was an eco-centric gathering, he was prepared with answers that focused on increasing fuel-efficiency, going diesel, and ended most with “it’s what the consumer market wants.”

What a difference three years makes.

Seems nobody wants Hummer now. GM’s plans to sell the now-defunct brand to a Chinese firm fell through yesterday — and plans to scrap the brand and sell off remaining assets piecemeal are now being put into effect. ”We are disappointed that the deal with Tengzhong could not be completed,” said John Smith, GM vice president of corporate planning and alliances. ”GM will now work closely with Hummer employees, dealers and suppliers to wind down the business in an orderly and responsible manner.”

According to NPR, about 2,500 Hummer vehicles remain on lots throughout the U.S.

And so, we say GOOD RIDDANCE to a symbol of American excess — and a villain of the environmental movement. May your spirit live on only as a warning to future automakers — and, of course, in the form of stupid limos.

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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