Her name no longer synonymous with the Emmy-winning role she played alongside Ted Danson on Cheers or her film work in various easily forgettable comedies with John Travolta, Kirstie Alley will go down in infamy as one of the more high-profile Hollywood celebrities who continue to wage a very public battle against their bathroom scale. Ever the opportunist, the press has waited gamely behind the bushes with pen and photo in hand to document the blow-by-blow account of Alley’s seemingly perpetual weight loss victories and colossal weight gain failures because they know that there’s nothing that we love more than to savor Hollywood’s embarrassing trials and tribulations.

What they keep forgetting, however, is that the former star of Showtime’s mockumentary series Fat Actress and erstwhile Jenny Craig spokesperson calls it like it is. She’s the first one to admit that somehow, her weight loss goals slipped away from her and once again she’s finally prepared to get back on track. In addition to gearing up for a new A&E reality series called “Kirstie Alley’s Big Life” (launching on March 21^st) – which offers an inside look into her efforts to juggle family life, romance and multiple show business projects – she’s hawking a new “weight loss elixir” called “Rescue Me” (which she believes has triggered her recent 20 weight loss in just 2 months time) in conjunction with a weight loss program and support system called “Organic Liaison”.

Of her new company Organic Liason, she states: ““I’m not a doctor or a nutritionist – I’m a regular person like you who has been struggling with her weight and searching and praying for a weight loss program to end that forever. Now my dream is a reality. I’ve been afforded access to the best products in the world. I’ve been researching and developing Organic Liaison for the past two years with the help of the greatest scientific minds on the planet. I can promise you our certified weight loss elixir, Rescue Me, takes on excess hunger and cravings. It will support your body and flood your body with the missing elements that make weight loss an uphill battle.”

The prolific Tweeter has quite a following with ladies who can easily identify with her health struggle, but will her $149/month Organic Liaison membership (which her website proudly boasts is just $5 each day) fly in this challenged economy of ours? Time will only tell. Her new endeavor does stand out because it is the first weight loss program to be certified by the USDA. Urging participants to consume organic, whole foods that are completely free of GMOs, antibiotics, herbicides, pesticides, growth hormones, fertilizers and synthetic chemicals whenever possible by referring to their comprehensive database of organic food purveyors and organic weight loss recipes, Alley’s Organic Liaison certainly seems to have a keen eye for getting back to basics. For those who achieve their weight loss goals more effectively when they have a complete support system in place, perhaps this is one of the more well-thought-out programs to consider.

Via Organic Liason