UK singer Leona Lewis has become the latest celebrity to sign up for Earth Hour 2010 — a global “lights out” event on March 27th to draw attention to climate change and energy conservation.
“You see these films about natural disasters and they are all Hollywood and crazy – but actually they are not that far from the truth about what is going to happen to the planet in generations to come. Something is happening and it’s going to really affect us if we don’t do something about it. My children will be affected, I think about that all the time,” she said.
Earth Hour was started three years ago by the World Wildlife Fund. This year is shaping up to have the most participation yet — with initial support from 656 cities, towns and municipalities in 80 countries across every continent. The Las Vegas Strip, Mount Rushmore, Sea World, the Empire State Building and the Golden Gate Bridge are just some of the landmarks in the U.S. that will either dim or go dark starting at 8:30pm.
“I’ve been asking everyone to switch off the lights. Campaigns like this really help and are effective,” says Leona. “It’s about getting the message out.”
To learn more about organizing Earth Hour events in your own town, hit the official site here.