What factors make a vehicle greener compared to conventional rides? Superior fuel economy? Minimal CO2 production during its manufacture, transportation and ownership life cycle? Use of recyclable or biodegradable materials? Actual vehicle emissions? Overall environmental impact? Perhaps the number one eco-attribute is getting from point A to point B without relying on fossil fuels (which are largely responsible for getting us into this global warming mess in the first place). By reducing our dependence on gasoline via alternative technologies such as hybrid technology, plug-in electric, veggie oil or flexible fuel vehicles, we’re definitely taking a step in the right direction. Of course, there are additional eco-friendly measures that can contribute to a vehicle’s overall green (and charitable) vibe – such is the case with Chrysler’s 300 EcoStyle.
Six distinctively different limited edition eco-versions of the automaker’s most awarded vehicle in the industry were recently on parade at the 67th Annual Golden Globe Awards with the intent of ultimately donating them to select celebrity charities via Stars For a Cause. The six fully customized EcoStyle rides – made especially for Christina Aguilera, Colin Firth, Tom Hanks, Meryl Streep, Felicity Huffman and Leonardo DiCaprio — are notable for their multi-displacement system which automatically transitions to fuel-efficient four cylinder mode without compromising performance as well as the incorporation of recycled and sustainable design materials such as jute, cork and bamboo, water based exterior paints and unique color schemes. Chrysler is donating a total of 7 of these beauties to various worthwhile charities for fundraising efforts.
The first one on the auction block was the water-based Vanilla EcoStyle (also dubbed the Chrysler 300 Haiti Edition), designed in conjunction with Chrysler’s head honchos and singer Christina Aguilera, which recently sold at an Oklahoma City auction for the grand sum of $110,000. Complete with chrome mirrors/wheels/mesh grille, bamboo door trim and center console appliqués as well as cactus-colored seat inserts, 100% of the proceeds from the eco-friendly vehicle – which was signed by a bevy of Hollywood luminaries (including Aguilera herself) – will benefit the American Red Cross’ Haitian relief efforts. Approximately 300 a-listers, including Sigourney Weaver, Cameron Diaz, Sandra Bullock, James Cameron, George Clooney, Drew Barrymore, Samuel L. Jackson, Julia Roberts, Sir Paul McCartney and Morgan Freeman, signed the slick-looking ride, which was then sealed with a clear coat to ensure that all of the autographs stay intact.
The President of Chrysler Group LLC explains his reason behind donating of so many high end luxury vehicles: “Looking at the devastation this (Haiti) catastrophe has caused to an already impoverished country, there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and, there is more to come. We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you.” We’ll be sure to keep Ecorazzi readers updated regarding the next 300 EcoStyle in line to be offered up for charity as details become available.