To help get viewers interested in the premiere of its new nature series, LIFE, Discovery Channel is taking over the screens of seven of its major networks for two hours on March 21st.
In addition to Discovery Channel, LIFE will debut simultaneously on TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and Discovery Health Channel from 8-10PM ET. After that, with that taste hopefully getting viewers hungry for more, the series will continue with 10 more episodes solo on Discovery Channel.
“PLANET EARTH captivated the world unlike any other natural history series before or since…until now,” said Clark Bunting, president and general manager, Discovery Channel and president, Science Channel. “LIFE embodies Discovery’s 25-year mission to satisfy viewers’ curiosity about the world and its inhabitants. We want to give as many viewers as possible the opportunity to experience LIFE in its premiere telecast; we are confident they will be astounded.”
For more info on the series, hit the official site here.