It’s been almost a year since we’ve heard anything about Adrian Grenier’s green shopping app for mobile devices called “EcoHero” and we’re starting to think it’s gone belly up.

The Entourage star announced a collaboration with company Big in Japan — the same people behind the popular mobile hit ShopSavvy — in May of 2009 to develop the app, but has been quiet ever since. According to online docs, a release in August 2009 for the Android platform was planned, followed by one for the iPhone in September. The app’s development was of such interest, that even Forbes picked up the story saying,

The new app, called ecohero, will incorporate ShopSavvy’s barcode-scanning technology to help consumers weigh products’ environmental and health impact. On-screen, the app resembles a “utility belt” that rotates with the swipe of a finger. It will launch this fall with six “micro-applications.” The group plans to add more “tools” to the belt in the future, including “lite” versions of existing eco-friendly mobile apps.

If the app is dead, it’s almost certainly because of a lack of sponsorship — something Grenier and partner Alex Muse were actively seeking. That, and perhaps the sheer amount of data mining for such an app was just too overwhelming and/or unavailable.

Nevertheless, if you’re in the market for a green iPhone app, check out Inhabitat’s great list of useful ones right here. Goodbye, EcoHero!

Categories: Internet
Tags: adrian grenier.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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