“We become influential as green communicators when we emphasize how green choices enable people to achieve the things that matter to them. If green choices help us save money, look cool, get more dates or improve our children’s chances of getting into a great college, then people are far more likely to embrace them…Our success depends upon our ability to convince Americans that supporting the environmental option directly serves their own interests, not based on what we may value as environmentalists, but rather on what Americans value in their personal lives and collectively as a nation.”

- Host of ‘The Lazy Environmentalist’ Josh Dorfman discussing the importance of green communication on the Huffington Post. Effective communication is a big part of promoting any social cause and we’re happy to hear Josh talking about it. Do you think green communication is important? Chime in and share your thoughts! You can check out Josh’s entire piece on HuffingtonPost.com!