We’ve seen magazines embrace the environmental movement through special issues and reporting — but never something this ambitious.
Hearst has announced that they are partnering with green building company New World Home to create a Country Living Magazine-inspired line of LEED-certified modular homes. The homes measure 1,100 to 2,300 square feet and range in price from $165,000 to $460,000. In a press release, Hearts said that such design “will reduce overall energy consumption by more than 50%, save thousands of gallons of water per year and enjoy superior indoor air quality over an average code-built house.”
Country Living has also announced that they will be adding more green-related editorial content and develop green-themed marketing programs. “Environmental awareness and a commitment to preserving the countryside have been in Country Living’s DNA for over 30 years,” says Sarah Gray Miller, the magazine’s editor-in-chief. “This partnership with New World Home is a perfect extension of the brand — one that provides our readers with a real, attainable opportunity to live green.”
The magazine’s more than 11 million subscribers can expect to see the new green changes soon.