The National Geographic Channel is getting ready to introduce a new sibling in the United States this March 29th.
Called “Nat Geo Wild”, the new channel has actually been around for three years in foreign markets, having received its start in Hong Kong. Executives stateside now believe it’s ready for American markets — and will compete directly with Discovery’s highly successful Animal Planet network.
AP execs, however, are definitely not sweating over Nat Geo’s new venture, calling Wild “years behind” their network. “Natural history is an important piece of our network, but we also have a richer tapestry of content and a broader mandate to transform our business, as we’ve been doing so dramatically for the last two years,” Marjorie Kaplan, the president and general manager of Animal Planet Media Enterprises, said in an e-mail message to the NY Times.
Rivalry aside, viewers will benefit from the competition with a bevy of new original series from Nat Geo Wild. The network plans on having nine shows ready to go at launch — with thrilling names like “Thunderbeast,” “Expedition Grizzly” and “Predator Battleground.”
For some clips from the new show, check out Wild’s YouTube channel here.