Can anyone remember the last time a popular musician donated his entire tour profits to charity? I’m at a loss to think of anyone, but in the future you can peg that label on Jack Johnson.
The Hawaiian surfer/songwriter/guitarist has announced that 100% of profits from his 34-date tour between July and October will go to charity. The new tour is set to celebrate the release of his new album, To The Sea, which once again sets the example of how a green album should be made. It was recorded at Johnson’s two solar-powered studios: The Mango Tree in Hawaii and the Solar Powered Plastic Plant in Los Angeles.
Once again, Johnson’s tour will be eco-friendly. Greening actions include fueling tour vehicles with sustainable biodiesel, offering eco-friendly tour merchandise, and promoting ride share programs. In addition, venues and fans are encouraged to reduce waste, recycle, use water refill stations and offset carbon emissions.
The tour will also collaborate with over 150 hand-chosen community groups around the world as part of Johnson’s All At Once Community. This year’s All At Once campaign will focus on supporting non-profit groups and engaging fans in the realms of plastic waste reduction and sustainable local food systems.