Mother Nature Network Acquires LighterFootstep.com
While neither MNN nor Lighter Footstep are confirming the sale, at least one article on the Lighter Footstep home page redirects to content on MNN’s main site. From there, a simple click on the logo leads you to a landing page that states:
“Farewell Lighter Footstep, Hello Mother Nature Network.”
“If you’ve landed here, then it most likely means that you’ve arrived at the Mother Nature Network via LighterFootstep.com. Lighter Footstep is now part of the Mother Nature Network. We’ve teamed up to bring you the best of the site’s greener living articles — paired with MNN’s fresh content and expert staff of eco-writers.”
A search for LighterFootstep owner Chris Baskind’s profile on MNN further confirms the sale saying, “In 2007, he founded Lighter Footstep, an early online voice for healthy, low-impact living. Three years later, Lighter Footstep was acquired by the Mother Nature Network.”
More details to follow as we imagine there will be a press release of some kind in the pipe soon.