After starring in some PSAs last week with her husband Tom Brady for the upcoming Earth Hour, Gisele Bündchen is continuing her green streak with the announcement of a new eco-friendly skin care line.
Called Sejaa, the brand features “all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper.”
According to the company’s Facebook page, Gisele was driven by the desire to develop a line of pure and natural skincare and also wanted to create products with as little impact on the environment as possible.
“Our philosophy at Sejaa is simple”, it says. “Love life. We do that by being conscious, being grateful for what we’ve been given and by taking care of what we value—including our planet, each other and ourselves.”
None of the products were tested on animals — and appear to range in price from $56-$70.
Check out the official website here.