by Michael dEstries
Categories: People
Tags: , .


After starring in some PSAs last week with her husband Tom Brady for the upcoming Earth Hour, Gisele Bündchen is continuing her green streak with the announcement of a new eco-friendly skin care line.

Called Sejaa, the brand features “all-natural ingredients, calming fragrances, thoughtful packaging and recycled paper.”

According to the company’s Facebook page, Gisele was driven by the desire to develop a line of pure and natural skincare and also wanted to create products with as little impact on the environment as possible.

“Our philosophy at Sejaa is simple”, it says. “Love life. We do that by being conscious, being grateful for what we’ve been given and by taking care of what we value—including our planet, each other and ourselves.”

None of the products were tested on animals — and appear to range in price from $56-$70.

Check out the official website here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • pri

    i have had the opportunity to try out her product and i absolutely love it. it smells and feels very fresh, just wanted to get that out.

  • Dgrede

    i wonder if they test on animals!

  • georgina0912

    I wonder if their products have animal ingredients in them.

  • Remy C.

    Guys, go to the official website, they list their ingredients criteria. I hope they will accept our invitation to participate in the this June in LA.

  • Andrea

    After I checked out the ingredients I am kind of disappointed. For $70 there is really nothing special in the creams at all. The containers are not well thought out (Gisele does talk about the millions of germs found on hands on her site and now she presents us with a jar instead of a more hygienic option). The day cream should really contain a sunscreen (mineral sunscreens are natural too).
    So suggestion: We know you are new to this skincare thing. Give it another go and as a minimum insist on hygienic containers and do insist on a sunscreen for the day cream. Then either lower the price or include some anti-oxidants in the lotions (C,B’s,E).

  • Jasmine

    the price doesn’t seem that bad honestly and I am VERY happy it was not tested on animals. My mother and I are going to pick some up and i’ll let you know what I think.

  • Surf Shop

    Awesome to see people moving towards more eco-friendly products. Also glad to see that it doesn’t get tested on animals as well.

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