Proudly proclaiming that they’ve been around since 1851, fans of the famed New York-based apothecary known as Kiehl’s understand that oftentimes, you’ve got to shell out some serious smackers in order to get your hands on high quality, earth-friendly products. Unlike countless other mainstream companies that have for decades fed unwitting consumers chemically-laden concoctions that actually cause distress to our bodies and our planet, Kiehl’s collection of facial, hair and body products – packaged in recyclable containers — have adhered to a strict botanical-based formula boasting ingredients that are not only recognizable but also restorative.
Word-of-mouth celebrity buzz as well as exclusive retailer availability has helped the 150 year old natural skin and hair product establishment to achieve an enduring market presence which no doubt was the reason why L’Oreal bought them 10 years ago. While Kiehl’s could have easily laughed all the way to the bank, it’s nice to note that they’ve done a great deal of good with their high profile status, like teaming up with some of Hollywood’s most charitable celebrities to drum up funds for various non-profit endeavors. Their 2008 liaison with Brad Pitt – in which the profits from $16.50 bottles of Aloe Vera Biodegradable Liquid Body Cleanser were channeled into his Hurricane Katrina-inspired Make It Right organization – is one such example of Kiehl’s blending philanthropy with the daily business of turning a profit.
In honor of Earth Day, they’ve now forged a partnership with the 23 year old Rainforest Alliance, best known for their efforts to help those who depend on forests for their livelihood to conduct business in a manner that is as sustainable as possible. Kiehl’s will donate 100% of the net proceeds of each 6 fluid ounce, $26.00 bottle of their 100% organic, antioxidant-rich Açai Damage-Protecting Toning Mist to the non-profit organization — which eventually could total $200,000. To sweeten the deal, four limited edition whimsical and visually appealing labels are available for purchase (each designed by a different celebrity) including pro-surfer Malia Jones, musician Pharrell Williams, actress Julianne Moore and artist Jeff Koons.
Kiehl’s USA President Chris Salgardo explains that since their onset, they’ve always been very impassioned about social responsibility and doing right by the planet. “Through this partnership, Julianne, Jeff, Pharrell and Malia showcase their vision of social responsibility. We at Kiehl’s are not looking to impress upon you our vision, or even their vision of social responsibility – only you can determine what you can do to make the world a better place.” The palace o’ botanical beautification even helps Kiehl’s enthusiasts to go one step further by participating in their Recycle and Be Rewarded program, which dispenses quite generous freebie products when empty Kiehl’s containers are returned back to their stores. I’ll lather to that!
Via Style List